New Zealand artist Benjamin Lloyd has captured worldwide attention for his unique and uplifting art — creating hyper-realistic “tattoos” on children using an airbrush. His social media posts showcasing his work have gathered hundreds of thousands of likes and shares, earning praise for both his creativity and compassion.

Lloyd’s mission began as a simple idea: to bring confidence and happiness to children facing difficult circumstances. Visiting places such as Starship Children’s Hospital in Auckland and the IHC organization, he uses his artistic skill to transform young patients into proud canvases, each design reflecting their personality and strength. The results are breathtaking — intricate, colorful patterns that look strikingly real but are completely safe.

When his artwork first went viral, many viewers believed the tattoos were permanent. Lloyd quickly clarified that his designs are made with non-toxic, organic ink that washes off easily with water. The airbrush paint poses no harm, and its realistic finish often surprises even adults. What matters most to Lloyd, however, isn’t the illusion of ink but the joy it creates. “Seeing the children’s faces light up when they look in the mirror — that’s what keeps me going,” he has said.

Each airbrush session takes less than ten minutes, with Lloyd working skillfully through a range of stencils and designs. From tribal patterns to superhero emblems, each artwork tells a story. Many of the children are so delighted by their temporary tattoos that they try to avoid washing them off, wanting to keep the memory alive for just a little longer.

For Lloyd, his art is about far more than appearance. He views tattooing — even in this temporary, child-friendly form — as a powerful way of self-expression. It gives children, especially those who may be unwell or insecure, a sense of pride and identity. “A tattoo can tell a story,” he explains. “It can help people express who they are, or turn their scars into something beautiful.”

Benjamin Lloyd continues to raise funds and awareness for his projects, bringing his airbrush and artistry to hospitals and community centers throughout New Zealand. His work has not only spread smiles but has also inspired others to use creativity as a form of healing and empowerment. Through compassion, imagination, and color, he transforms moments of vulnerability into lasting memories of joy.